Ivan Grundahl recreate - project
A school assignment based on a company called Ivan Grundahl which is an old luxury women’s wear brand. The project was based on how to add sustainability. Since the brand appeals to primary a elderly audience, I made a mood board with company DNA, and tried to focus what is happening in the world today, and what i could to do with situation in the company now. I have tried to base my collection on the company former styles, and recreate them in a more simple look with out loosing the DNA of the company. This way they can add a different target group with their all ready existing audience. So my work here include: Technical drawings, moodboard and visuals, new creations and lookbook with photoshoots of chosen styles.
Inspiration book for my collection
Moodboards and sketching
Sketches
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On going proces
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Experimenting
You gotta love it
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Final collection
Deconstructed
Old styles – new life
The collection is made with the former styles from Ivan Grundahls collection leftover. My thoughts was deconstruction and sustainability together – for a new target group audience.
Photoshoooot
The final result
