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Skate schoolSoullands out of the box.. - My Bachelor project
My bachelor project was involving the danish menswear brand “Soulland”. My project was to research if the company could create a women clothing collection linewith the same DNA as the menswear. I was out doing interviews regarding both the brand, print and womens behavior in buying. After aallll the interviews it turns out: THERE WAS A MARKET – (for my fictional idea though) – but still. Below you cant see some of the proces.
Moodboard - DNA
Working with how I see the company`s visuals
Moodboard new inspiration
My inspiration for the new collection - cubism
Moodboard of respondents
The result from a lot of analysing of a new target group
Sketches
Sketches all over
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Print try outs
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Final prints
Sketches continues
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Sucasso allover print
Cubic Adler placementprint
Final collection
#Drop 1 - Cubes
#Drop 2 - Adlers world
#Drop 3 - Basic
Photobombs
Marketingstuff
Invites & flyers
Invite
For the launch of the new collection
Flyer
More marketing
After effects..
